It’s a sector that’s inexorably moving towards a future where machine intelligence and automation will play ever larger roles – companies need to act now, or risk being outperformed by their competitors.
While a number of factors have driven these changes, the global Covid-19 pandemic has helped companies focus on their digital transformation. Many companies accelerated the digitisation of their customer and supply chain interactions by three to four years, research from McKinsey has found. And it’s likely that many of their temporary solutions will lead to longer term changes.
For many of these businesses, changing how they think about and handle data will have been a priority. Key to this, including for many financial institutions, is the adoption of the cloud. Storing and managing information in the cloud can give businesses greater flexibility for their operations. But it also opens new avenues for growth: in the coming years, the cloud will be a pivotal tool for businesses wanting to make the most of the huge potential that artificial intelligence and machine learning offer.
To understand the future of technology innovation, you need to look at the growth of the cloud – and in particular the rapid rise of Amazon Web Services (AWS). The online retailer’s cloud hosting company, AWS, was founded in 2006 and has since grown to become one of the company’s most crucial revenue streams, as well as one of the web’s most critical pieces of infrastructure. “It took us 123 months, a little over ten years, to grow to a $10 billion business,” AWS CEO Andy Jassy told the firm’s annual developer conference in December 2020. “Then it took us only 23 months to go from $10 to $20 billion. 13 months to go from $20 to $30 billion”. At the time, Jassy said AWS was set for its annual revenue to hit $46 billion. Since then, he has been promoted to the overall CEO of Amazon, replacing founder Jeff Bezos.
The success of AWS is mirrored across the cloud computing industry as a whole – Microsoft, Google and Alibaba’s cloud services have grown at huge rates as businesses and individuals move to base their digital infrastructure in the cloud. The world is quickly moving away from storing data in physically owned locations, and this shift comes with the benefits of rapid data access and almost limitless scalability that are unique to cloud services. According to analysts at Gartner, spending on public cloud services is forecast to hit $332.3 billion in 2021 – a 23 per cent increase on 2020, and it’s still growing.
For financial services, cloud adoption brings multiple opportunities worth considering. Even for Refinitiv, the cloud has transformed how it does business – it is one of Amazon Web Service’s Advanced Technology Partners and provides access to its financial data through the cloud. “We are looking to deploy our technology on the cloud more and more,” says Filippo Kassab, Refinitiv’s director of research. Kassab adds that the cloud’s centralised capabilities allow companies to quickly benefit and scale their operations.